A Rip-Off You Can Believe In

As a website designer, I find the power of design to sell a product endlessly facinating. In many cases, a clever design can take a old clunker of a product and give it a fresh face without having to make the product any better.

Case in point: Israel's Benjamin Netanyahu has a new website that looks oddly familiar:



Doesn't it remind you of something? Maybe this:



In my business this is called a very technical term. We call it a fucking rip-off. But it does something powerful, politically. By knicking Obama's design, Netanyahu presents himself visually as being like Obama. Now, I seem to recall Netanyahu's past, and I don't think he's a fresh corruption free politician who brings change... but he can play one on the Internet.

“Imitation is the greatest form of flattery,” noted Ron Dermer, one of Mr. Netanyahu’s top campaign advisers.

How do you say "BULLSHIT" in Hebrew?

ORIGINAL ARTICLE: NEW YORK TIMES